Why FaveCard Is Free (And Always Will Be)

Last updated: April 2026

FaveCard is free because we believe a digital stamp card — the thing that replaces a paper punch card — shouldn’t cost $25-$49/month. Our Free plan includes unlimited customers, animated stamps, a celebration screen, QR scanning, and basic analytics, with no time limit and no credit card required.

Here’s something that bothers us about the loyalty card industry.

A cafe owner wants to reward regulars. That’s it. A simple stamp card — buy 9 coffees, get the 10th free. The kind of thing a paper card does for pennies.

So they Google “digital loyalty card.” And most platforms they find charge $25 to $49 a month. That’s $300 to $588 a year. For a stamp card.

We think that’s wrong.

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The maths doesn’t add up

A small cafe makes maybe $2,000-$5,000 a month. Spending $49/month on a digital stamp card means giving up 1-2.5% of revenue — before it brings in a single extra customer.

And here’s what these platforms actually give you for $49/month: a card that says “buy X, get Y free.” The same thing paper did. Just on a phone now.

Some of them don’t even have a free trial. Others give you 14 days and then ask for a credit card. One platform we found caps the “free” plan at 50 customers. A busy cafe blows past 50 in the first week.

We compared every “free” loyalty card app we could find. Most of them aren’t actually free.

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So we made it free. Actually free.

Not “free until 50 customers.” Not “free if you use our POS system.” Not “free with a credit card on file.”

A $0 plan, no time limit. No credit card required. No customer cap.

Here’s what you get for $0:

• A digital loyalty card on your customers’ phones — they open it in their browser, tap stamps, and see a celebration screen when they earn a reward
• Animated stamps and celebrations — every stamp tap feels satisfying, and completing a card triggers a full-screen animation
• Unlimited customers — no cap, ever
• A mobile scanning app — for staff to scan and stamp from their phone

That’s not a demo. That’s a fully working digital loyalty card for your business.

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Start with everything — 30 days of Pro

Every new FaveCard account gets 30 days of full Pro access. No credit card. No commitment. Just the complete experience from day one.

During those 30 days you can try everything: Apple and Google Wallet passes, your own logo and colours on the card, visit reminders, birthday wishes, and win-back campaigns.

When the trial ends, you choose. Upgrade to Pro, or stay on Free.

And here’s the important part: any Apple or Google Wallet passes your customers saved during the trial keep working forever. We never revoke them. Your customers won’t notice a thing.

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What’s the catch?

We get this question a lot. Fair enough — when everything else costs money, free sounds suspicious.

Here’s the honest answer: the core product is completely free. The thing that replaces a paper punch card — a digital loyalty card, animated stamps, a scanning app, unlimited customers — costs $0 with no time limit.

Think about it: a paper stamp card costs you money. Printing, reorders, wasted cards when customers lose them. The digital version of that exact same thing? Free with FaveCard.

What Pro adds

Pro ($19/month) unlocks three things:

1. Your branding everywhere — your logo, banner image, and custom stamp icons on the card.
2. Engagement and automations — visit reminders, birthday wishes, and win-back messages to bring inactive customers back.
3. Apple and Google Wallet passes — your loyalty card lives right in your customers’ wallet app. Two-second scanning, push notifications, and the prestige of a native wallet pass.

That’s how we make money — businesses that want the branding, engagement, and wallet layer upgrade when they’re ready.

But the loyalty card itself? The stamps, the scanning, the celebrations? That works. Fully. With no expiration date.

Free vs Pro at a glance

	Free ($0/month)	Pro ($19/month)
Stamp cards	1 active	Unlimited
Unlimited customers	Yes	Yes
Animated stamps & celebrations	Yes	Yes
Mobile scanning app	Yes	Yes
Apple & Google Wallet passes	—	Yes
Custom logo, colours & banner	—	Yes
Custom stamp icons	—	Yes
Visit reminders & win-back	—	Yes
Birthday wishes	—	Yes
Customer messages	—	Yes
Detailed analytics	—	Yes
Customer data export	—	Yes
Unlimited employees	—	Yes

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How we make money

Pro subscribers. Businesses that want branding, wallet passes, and automations upgrade to Pro ($19/month). That’s how FaveCard stays free for everyone else.

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Why we’re doing this

We’re a small business ourselves. Two people, no investors, no big office. We know what it’s like to watch every pound and question whether a $50/month tool is worth it before you’ve seen results.

We’ve talked to dozens of small business owners. Cafe operators, salon owners, barbers, restaurant managers. The same story keeps coming up:

“I know I should have a loyalty programme. But I can’t justify $50/month when I’m not sure it’ll work.”

We get it — because we’d say the same thing.

That hesitation means thousands of small businesses stick with paper cards that get lost, or they just… don’t do loyalty at all.

We think the barrier should be zero. Try it. See if customers come back more often. See if the digital card actually works better than paper. Then decide if you want the upgrade.

No risk. No commitment. No sales call.

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A promise

We’re two people — Lukas and Michael. We don’t have a marketing department writing this — it’s us. And we’re making a simple promise:

The Free plan has no time limit — that’s a promise.

We won’t quietly remove the free plan in 6 months. We won’t cap it at 50 customers once we grow. Yes, every account starts with 30 days of Pro so you can try everything, but when those 30 days end, the Free plan keeps working forever. And any wallet passes your customers saved? They keep working too.

If you’re running a coffee shop, a barbershop, a nail salon, a restaurant, or any business where people come back — you can have a professional digital loyalty card for $0.

That’s it. That’s the whole thing.

Create your free card